Shaping ChinaỚ"s Global Imagination Branding Nations at the World Expo /

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Bibliographic Details
Main Author: Wang, Jian. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Series:Palgrave Macmillan Series in Global Public Diplomacy
Subjects:
Online Access:View fulltext via EzAccess
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