Shaping ChinaỚ"s Global Imagination Branding Nations at the World Expo /
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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| Format: | Electronic |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
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| Series: | Palgrave Macmillan Series in Global Public Diplomacy
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| Online Access: | View fulltext via EzAccess |