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Financial Communications Information Processing, Media Integration, and Ethical Considerations /

Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Bibliographic Details
Main Author: Wang, Shih-Lun Alex. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Subjects:
Business.
Business enterprises > Finance.
Marketing.
Knowledge management.
Finance.
Corporations > Finance.
Communication.
Business and Management.
Knowledge Management.
Corporate Finance.
Finance, general.
Business Finance.
Communication Studies.
Online Access:View fulltext via EzAccess
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