Introduction to sport marketing
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| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2015.
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| Edition: | 2nd ed. |
| Series: | Sport management series.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- 1. Sport marketing introduction
- 2. Sport markets
- 3. Sport consumers
- 4. Sport marketing opportunities
- 5. Sport marketing strategy
- 6. Sport products and branding
- 7. Sport pricing
- 8. Sport distribution
- 9. Sport promotion
- 10. Sport sponsorship
- 11. Sport services
- 12. Sport digital marketing and social media
- 13. Sport marketing implementation and control.