|
|
|
|
| LEADER |
01509nam a2200313Ia 4500 |
| 001 |
33032 |
| 003 |
FlBoTFG |
| 005 |
20150220141823.0 |
| 008 |
150220s2015 enka ob 001 0 eng d |
| 020 |
# |
# |
|a 9781315776767 (e-book : PDF)
|
| 040 |
# |
# |
|a FlBoTFG
|c FlBoTFG
|
| 090 |
# |
# |
|a GV716
|b .S56 2015
|
| 092 |
# |
# |
|a 796.0688
|b S642
|
| 100 |
1 |
# |
|a Smith, Aaron,
|d 1972-
|
| 245 |
1 |
0 |
|a Introduction to sport marketing
|c Aaron C.T. Smith and Bob Stewart.
|h [electronic resource] /
|
| 250 |
# |
# |
|a 2nd ed.
|
| 260 |
# |
# |
|a London ;
|a New York :
|b Routledge,
|c 2015.
|
| 300 |
# |
# |
|a xi, 323 p. :
|b ill.
|
| 490 |
1 |
# |
|a Sport management series
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 505 |
0 |
# |
|a 1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
|
| 530 |
# |
# |
|a Also available in print edition.
|
| 538 |
# |
# |
|a Mode of access: World Wide Web.
|
| 650 |
# |
0 |
|a Sports
|x Marketing.
|
| 655 |
# |
7 |
|a Electronic books.
|2 lcsh
|
| 700 |
1 |
# |
|a Stewart, Bob,
|d 1946-
|
| 776 |
1 |
# |
|z 9781138022959 (hardback)
|z 9781138022966 (pbk.)
|
| 830 |
# |
0 |
|a Sport management series.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://www.taylorfrancis.com/books/9781315776767
|z View fulltext via EzAccess
|