The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit

Bibliographic Details
Main Author: Friedman, Lawrence
Format: Electronic
Language:Undetermined
Published: Boston Butterworth-Heinemann 1999
Subjects:
Online Access:View fulltext via EzAccess
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245 1 4 |a The Channel Advantage  |b Going to market with multiple sales channels to reach more customers, sell more products, make more profit  |c Lawrence G. Friedman and Timothy R. Furey  |h [electronic resource] 
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