Making marketing happen : how great companies make strategic marketing planning work for them /
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Elsevier Butterworth-Heinemann,
2005.
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| Online Access: | View fulltext via EzAccess |
| Item Description: | Formerly CIP. |
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| Physical Description: | xvi, 377 p. ; 25 cm. |
| ISBN: | 0750662484 (pbk.) : |