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|a 0750661739 (pbk.) :
|c 24.95
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|b eng
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|a ukblsr
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|a 659.1
|2 22
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| 245 |
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|a The practice of advertising /
|c edited by Adrian R. Mackay.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Oxford :
|b Elsevier Butterworth-Heinemann,
|c 2005.
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| 300 |
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|a xxiii, 367 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a Formerly CIP.
|5 Uk
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| 500 |
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|a Previous ed.: 1995.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Advertising.
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| 700 |
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|a Mackay, Adrian.
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| 856 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750661737
|z View fulltext via EzAccess
|