The practice of advertising /

Bibliographic Details
Other Authors: Mackay, Adrian.
Format: Book
Language:English
Published: Oxford : Elsevier Butterworth-Heinemann, 2005.
Edition:5th ed.
Subjects:
Online Access:View fulltext via EzAccess
Description
Item Description:Formerly CIP.
Previous ed.: 1995.
Physical Description:xxiii, 367 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750661739 (pbk.) :