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LEADER |
00813nam a22002294a 4500 |
001 |
31327 |
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DLC |
005 |
20080310115027.0 |
008 |
080303s2008 ne a b 001 0 eng |
010 |
|
# |
|a 2008270222
|
020 |
|
# |
|a 9780750685665 (pbk.)
|
040 |
|
# |
|a DLC
|c DLC
|
050 |
|
0 |
|a HF5415
|b .M297455 2008
|
245 |
|
0 |
|a The marketing book /
|c edited by Michael J. Baker and Susan Hart.
|
250 |
|
# |
|a 6th ed.
|
260 |
|
# |
|a Amsterdam ;
|a Boston :
|b Elsevier / Butterworth-Heinemann,
|c c2008.
|
300 |
|
# |
|a xxxviii, 644 p. :
|b ill. ;
|c 28 cm.
|
504 |
|
# |
|a Includes bibliographical references and index.
|
650 |
|
# |
|a Marketing.
|
700 |
|
1 |
|a Baker, Michael John.
|
700 |
|
1 |
|a Hart, Susan J.
|
856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750685665
|z View fulltext via EzAccess
|