The marketing book /

Bibliographic Details
Other Authors: Baker, Michael John., Hart, Susan J.
Format: Book
Published: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2008.
Edition:6th ed.
Subjects:
Online Access:View fulltext via EzAccess
LEADER 00813nam a22002294a 4500
001 31327
003 DLC
005 20080310115027.0
008 080303s2008 ne a b 001 0 eng
010 # |a 2008270222 
020 # |a 9780750685665 (pbk.) 
040 # |a DLC  |c DLC 
050 0 |a HF5415  |b .M297455 2008 
245 0 |a The marketing book /  |c edited by Michael J. Baker and Susan Hart. 
250 # |a 6th ed. 
260 # |a Amsterdam ;  |a Boston :  |b Elsevier / Butterworth-Heinemann,  |c c2008. 
300 # |a xxxviii, 644 p. :  |b ill. ;  |c 28 cm. 
504 # |a Includes bibliographical references and index. 
650 # |a Marketing. 
700 1 |a Baker, Michael John. 
700 1 |a Hart, Susan J. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750685665  |z View fulltext via EzAccess