The marketing book /
| Other Authors: | , |
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| Format: | Book |
| Published: |
Amsterdam ; Boston :
Elsevier / Butterworth-Heinemann,
c2008.
|
| Edition: | 6th ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Physical Description: | xxxviii, 644 p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780750685665 (pbk.) |