Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events /

Bibliographic Details
Main Author: Phillips, Jack J., 1945-
Other Authors: Breining, M. Theresa., Phillips, Patricia Pulliam.
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2008.
Subjects:
Online Access:View fulltext via EzAccess
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100 |a Phillips, Jack J.,  |d 1945- 
245 |a Return on investment in meetings and events :  |b tools and techniques to measure the success of all types of meetings and events /  |c Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. 
260 |a Oxford :  |b Butterworth-Heinemann,  |c 2008. 
300 |a xxvi, 274 p. :  |b ill. ;  |c 23 cm. 
500 |a Formerly CIP.  |5 Uk 
650 |a Business meetings  |x Evaluation. 
650 |a Trade shows  |x Evaluation. 
650 |a Special events  |x Evaluation. 
650 |a Congresses and conventions  |x Evaluation. 
650 |a Seminars  |x Evaluation. 
650 |a Rate of return. 
700 |a Breining, M. Theresa. 
700 |a Phillips, Patricia Pulliam. 
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