Sports publicity : a practical approach /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
c2007.
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| Series: | Sport management in practice series
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- How it all got started
- Getting started and building contacts/volunteerism
- Reading, writing, and speaking
- and not just in English
- How and what to pitch
- Working in the colleges
- Working with a professional team
- Working with an individual sport and athlete
- The league publicity office
- Women's sports and athletics
- The press conference
- Crisis management
- Promoting sports in a global environment
- Agencies, magazines, and broadcast publicity
- Looking ahead.