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20160404105406.0 |
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070406s2007 ne a b 001 0 eng |
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|a 2007013846
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| 020 |
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|a 9780750683029 (pbk. : alk. paper)
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|a 0750683023 (pbk. : alk. paper)
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| 035 |
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|a (OCoLC)ocn122973784
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| 035 |
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|a (OCoLC)122973784
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| 040 |
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|a DLC
|c DLC
|d BAKER
|d DLC
|d OHX
|d C#P
|d YDXCP
|d DLC
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| 050 |
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|a GV714
|b .F38 2007
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| 082 |
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0 |
|a 659.2/9796
|2 22
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| 100 |
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1 |
|a Favorito, Joseph.
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| 245 |
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1 |
|a Sports publicity :
|b a practical approach /
|c by Joseph Favorito.
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| 260 |
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|a Amsterdam ;
|a Boston :
|b Elsevier/Butterworth-Heinemann,
|c c2007.
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| 300 |
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|a xix, 387 p. :
|b ill. ;
|c 23 cm.
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| 440 |
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|a Sport management in practice series
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a How it all got started -- Getting started and building contacts/volunteerism -- Reading, writing, and speaking--and not just in English -- How and what to pitch -- Working in the colleges -- Working with a professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics -- The press conference -- Crisis management -- Promoting sports in a global environment -- Agencies, magazines, and broadcast publicity -- Looking ahead.
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| 650 |
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# |
|a Sports
|x Public relations.
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750683029
|z View fulltext via EzAccess
|