Understanding media users from theory to practice /
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| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Chichester ; Malden, MA :
Wiley-Blackwell,
2009.
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| Subjects: | |
| Online Access: | John Wiley |
Table of Contents:
- A passive audience? Structuralist and effects studies
- The active audience : speaking subjects
- Perceiving is believing : from phenomenology to media user theory
- Meanings are ours : reader response and audience studies
- The projecting audience : from cinema to cellphone
- A phenomenology of phone use : pervasive play and the ludification of culture
- Selling on screen : from media hermeneutics to marketing communication
- Buying brandscapes : a phenomenology of perception and purchase
- Consumer-citizens : crossing cultures in cyberspace
- Media user theory : going beyond accumulation of audiences.