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| LEADER |
02241cam a2200373Ia 4500 |
| 001 |
3105 |
| 003 |
OCoLC |
| 005 |
20131219151410.0 |
| 006 |
m o d |
| 007 |
cr cn| |
| 008 |
090527s2009 enk ob 001 0 eng d |
| 020 |
# |
# |
|a 9781444304954
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| 020 |
# |
# |
|a 144430495X
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| 024 |
7 |
# |
|a 10.1002/9781444304954
|2 doi
|
| 029 |
1 |
# |
|a HEBIS
|b 276111524
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| 035 |
# |
# |
|a (OCoLC)352789908
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| 037 |
# |
# |
|a 10.1002/9781444304954
|b Wiley InterScience
|n http://www3.interscience.wiley.com
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| 040 |
# |
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|a DG1
|b eng
|c DG1
|d DG1
|d OCLCQ
|d OCLCF
|
| 049 |
# |
# |
|a MAIN
|
| 050 |
1 |
4 |
|a P96.A83
|b W55 2009
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| 082 |
0 |
4 |
|a 302.23
|2 22
|
| 100 |
1 |
# |
|a Wilson, Tony,
|d 1947-
|
| 245 |
1 |
0 |
|a Understanding media users
|b from theory to practice /
|c Tony Wilson.
|h [electronic resource] :
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| 260 |
# |
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|a Chichester ;
|a Malden, MA :
|b Wiley-Blackwell,
|c 2009.
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| 300 |
# |
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|a 219 p. ;
|c 24 cm.
|
| 504 |
# |
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|a Includes bibliographical references (p. [176]-203) and index.
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| 505 |
0 |
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|a A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
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| 533 |
# |
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|a Electronic reproduction.
|b Hoboken, N.J. :
|c Wiley InterScience,
|d 2009.
|n Mode of access: World Wide Web.
|n System requirements: Web browser.
|n Title from title screen (viewed on May 20, 2009).
|n Access may be restricted to users at subscribing institutions.
|
| 650 |
# |
0 |
|a Mass media
|x Audiences.
|
| 650 |
# |
7 |
|a Mass media
|x Audiences.
|0 (OCoLC)fst01011223
|2 fast
|
| 655 |
# |
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
# |
|a Wiley InterScience (Online service)
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| 776 |
1 |
# |
|c Original
|w (OCoLC)192045699
|w (DLC) 2008005945
|z 1405155663
|z 9781405155670
|z 1405155671
|z 9781405155663
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1002/9781444304954
|3 John Wiley
|