Marketing strategy : the difference between marketing and markets /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2007.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | x, 316 p. : ill. ; 24 cm. |
| ISBN: | 9780750656757 (pbk.) |