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041202s2005 ne a b 001 0 eng |
| 010 |
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|a 2004028555
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| 020 |
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|a 0750679018 (alk. paper)
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| 040 |
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|a DLC
|c DLC
|d DLC
|
| 042 |
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|a pcc
|
| 050 |
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|a HF5415.135
|b .W66 2005
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| 082 |
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|a 658.8/342
|2 22
|
| 100 |
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|a Woodside, Arch G.
|
| 245 |
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|a Market-driven thinking :
|b achieving contextual intelligence /
|c Arch G. Woodside.
|
| 260 |
# |
# |
|a Amsterdam ;
|a Boston :
|b Butterworth-Heinemann,
|c c2005.
|
| 300 |
# |
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|a xx, 303 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
# |
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|a Includes bibliographical references (p. 279-291) and index.
|
| 650 |
# |
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|a Marketing
|x Decision making.
|
| 650 |
# |
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|a Marketing
|x Psychological aspects.
|
| 650 |
# |
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|a Consumer behavior
|x Psychological aspects.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750679015
|z View fulltext via EzAccess
|