Description: Market-driven thinking :

Bibliographic Details
Main Author:	Woodside, Arch G.
Format:	Book
Published:	Amsterdam ; Boston : Butterworth-Heinemann, c2005.
Subjects:	Marketing > Decision making. Marketing > Psychological aspects. Consumer behavior > Psychological aspects.
Online Access:	View fulltext via EzAccess

Description
Physical Description:	xx, 303 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references (p. 279-291) and index.
ISBN:	0750679018 (alk. paper)