Consumption culture in Europe insight into the beverage industry /

• Corporate Author: IGI Global.
• Other Authors: Santos, Carmen R., 1979-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
• Subjects: Beverage industry > Europe.; Drinking of alcoholic beverages > Europe.; Consumer behavior > Europe.; Marketing research > Europe.; Beverage consumption; Business technologies; Consumer behavior; Consumer management; European consumer culture; International marketing
• Online Access: View fulltext via EzAccess

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Table of Contents:

• What do we know about Europe? / Carmen R. Santos ... [et al.]
• Consumer culture: literature review / Klaus-Peter Wiedmann ... [et al.]
• Research methodology / Stéphane Ganassali, Jean Moscarola, Francesco CasarinVerbal and Pictorial Representations of Beverage Consumption patterns: the wall of pictures protocol / Stéphane Ganassali ... [et al.]
• Is there a European shopping-related lifestyle?: investigating the interaction between national culture and shopping-culture / Pirjo Laaksonen ... [et al.]
• Consumption patterns and cultural values in Europe / Agnes Neulinger ... [et al.]
• Analysing different consumption practices among different settings / Hans Rüdiger Kaufmann ... [et al.]
• Drinking motives / Klaus Grunert ... [et al.]
• Research and managerial implications / Hans Rüdiger Kaufmann ... [et al.].