Consumption culture in Europe insight into the beverage industry /

• Corporate Author: IGI Global.
• Other Authors: Santos, Carmen R., 1979-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
• Subjects: Beverage industry > Europe.; Drinking of alcoholic beverages > Europe.; Consumer behavior > Europe.; Marketing research > Europe.; Beverage consumption; Business technologies; Consumer behavior; Consumer management; European consumer culture; International marketing
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (347 p.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references.
• ISBN: 9781466628588 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.