Description: Profitable marketing communications

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Profitable marketing communications a guide to marketing return on investment /

Offers a blueprint to maximize returns on investment from marketing communications and introduces investment disciplines and strategies to marketing practices.

Bibliographic Details
Main Author:	Young, Antony, 1964-
Corporate Author:	Gale Group.
Other Authors:	Aitken, Lucy.
Format:	Electronic
Language:	English
Published:	London ; Philadelphia : Kogan Page Ltd, 2007.
Series:	Gale virtual reference library
Subjects:	Marketing > Management. Capital investments > Evaluation. Rate of return. Profit.
Online Access:	Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Description
Summary:	Offers a blueprint to maximize returns on investment from marketing communications and introduces investment disciplines and strategies to marketing practices.
Format:	Mode of access: Internet.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749451424 (electronic book) 074944942X 9780749449421