Profitable marketing communications a guide to marketing return on investment /
Offers a blueprint to maximize returns on investment from marketing communications and introduces investment disciplines and strategies to marketing practices.
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| Format: | Electronic |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page Ltd,
2007.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |