Cover Image

Fashion brands branding style from Armani to Zara /

Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Analyzes every aspect of fashion from a marketing perspective.

Bibliographic Details
Main Author: Tungate, Mark, 1967-
Corporate Author: Gale Group.
Format: Electronic
Language:English
Published: London, U.K. : Kogan Page, 2008.
Edition:2nd ed.
Series:Gale virtual reference library
Subjects:
Fashion merchandising.
Branding (Marketing)
Advertising > Fashion.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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100 1 # |a Tungate, Mark,  |d 1967- 
245 1 0 |a Fashion brands  |b branding style from Armani to Zara /  |c Mark Tungate.  |h [electronic resource] : 
250 # # |a 2nd ed. 
260 # # |a London, U.K. :  |b Kogan Page,  |c 2008. 
490 0 # |a Gale virtual reference library 
504 # # |a Includes bibliographical references and index. 
505 0 # |a A history of seduction -- Fashioning an identity -- When haute couture meets high street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Rise of the bloggers -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future -- Conclusion. 
520 # # |a Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Analyzes every aspect of fashion from a marketing perspective. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e xv, 264 p., [16] p. of plates : col. ill. ; 24 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Fashion merchandising. 
650 # 0 |a Branding (Marketing) 
650 # 0 |a Advertising  |x Fashion. 
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