Fashion brands branding style from Armani to Zara /
Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Analyzes every aspect of fashion from a marketing perspective.
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| Format: | Electronic |
| Language: | English |
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London, U.K. :
Kogan Page,
2008.
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| Edition: | 2nd ed. |
| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |