Ethics in public relations a guide to best practice /
Provides insight into the personal and professional issues that affect public relations practitioners. Examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. Covers topics such as virtue ethics, personal ethics, ethics in social media, gho...
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| Format: | Electronic |
| Language: | English |
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London, U.K. :
Kogan Page,
2008.
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| Edition: | 2nd ed. |
| Series: | PR in practice series
Gale virtual reference library |
| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
Table of Contents:
- Before we begin: new profession...or one of the oldest?
- Untangling the web: the 'truth' and other strangers
- Truth, trust and the virtue of being 'good'
- Whose rights are right?
- The trouble with rules
- Robin Hood ethics
- Your staircase to respect
- The good, the bad and the (almost) ugly: ethics codes
- Sex and the single (or not) PR practitioner: conflict of interest
- You...against the world
- PR ethics and the media: the old and the new
- Persuasion...or propaganda?
- Good causes and bad taste
- Authorship and deception
- The true reality of everyday ethics: making decisions
- PR and the corporate ethics programme
- Making business accountable: the 'new breed' of PR.