Ethics in public relations a guide to best practice /
Provides insight into the personal and professional issues that affect public relations practitioners. Examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. Covers topics such as virtue ethics, personal ethics, ethics in social media, gho...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
London, U.K. :
Kogan Page,
2008.
|
| Edition: | 2nd ed. |
| Series: | PR in practice series
Gale virtual reference library |
| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
| Summary: | Provides insight into the personal and professional issues that affect public relations practitioners. Examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. Covers topics such as virtue ethics, personal ethics, ethics in social media, ghost-writing and deception in PR, and moral responsibilities of organizations. |
|---|---|
| Format: | Mode of access: Internet. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749455675 (electronic book) 9780749453329 |