Neural networks in business techniques and applications /

This book aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. It introduces the three most common neural network models and how they work, followed by a wide range of business applications a...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Smith, Kate A., 1970-, Gupta, Jatinder N. D.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2002.
Subjects:
Online Access:View fulltext via EzAccess
Table of Contents:
  • Neural Networks for Business / Kate A. Smith
  • Predicting Consumer Retail Sales Using Neural Networks / G. Peter Zhang, Min Qi
  • Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer / Ai Cheo Yeo ... [et al.]
  • A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan / Edward Ip ... [et al.]
  • Segmentation of the Portuguese Clients of Pousadas de Portugal / Margarida G.M.S. Cardoso, Fernando Moura-Pires
  • Neural Networks for Target Selection in Direct Marketing / Rob Potharst, Uzay Kaymak, Wim Pijls
  • Prediction of Survival and Attrition of Click-and-Mortar Corporations / Indranil Bose, Anurag Agarwal
  • Corporate Strategy and Wealth Creation / Caron H. St. John, Nagraj (Raju) Balakrishnan, James O. Fiet
  • Credit Rating Classification Using Self-Organizing Maps / Roger P.G.H. Tan, Jan van den Berg, Willem-Max van den Bergh
  • Credit Scoring Using Supervised and Unsupervised Neural Networks / David West, Cornelius Muchineuta
  • Predicting Automobile Insurance Losses Using Artificial Neural Networks / Fred L. Kitchens, John D. Johnson, Jatinder N.D. Gupta
  • Neural Networks for Technical Forecasting of Foreign Exchange Rates / JingTao Yao, Chew Lim Tan
  • Using Neural Networks to Discover Patterns in International Equity Markets: a case study / Mary Malliaris, Linda Salchenberger
  • Comparing Conventional and Artificial Neural Network Models for the Pricing of Options / Paul Lajbcygier
  • Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting / Kate A. Smith, Larisa Lokmic.