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100709s2002 paua fsb 000 0 eng d |
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|z 2001051666
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|a 9781591400202 (ebook)
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|z 1930708319 (hardcover : alk. paper)
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|z 9781930708310 (hardcover)
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024 |
7 |
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|a 10.4018/978-1-93070-831-0
|2 doi
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035 |
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|a (CaBNVSL)gtp00542081
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035 |
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|a (OCoLC)707611472
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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|a HD69.S8
|b S64 2002e
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|a 658/.05632
|2 21
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|a Neural networks in business
|b techniques and applications /
|c [edited by] Kate A. Smith, Jatinder N.D. Gupta.
|h [electronic resource] :
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2002.
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300 |
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|a electronic texts (v, 258 p. : ill.) :
|b digital files.
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504 |
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|a Includes bibliographical references and index.
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|a Neural Networks for Business / Kate A. Smith -- Predicting Consumer Retail Sales Using Neural Networks / G. Peter Zhang, Min Qi -- Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer / Ai Cheo Yeo ... [et al.] -- A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan / Edward Ip ... [et al.] -- Segmentation of the Portuguese Clients of Pousadas de Portugal / Margarida G.M.S. Cardoso, Fernando Moura-Pires -- Neural Networks for Target Selection in Direct Marketing / Rob Potharst, Uzay Kaymak, Wim Pijls -- Prediction of Survival and Attrition of Click-and-Mortar Corporations / Indranil Bose, Anurag Agarwal -- Corporate Strategy and Wealth Creation / Caron H. St. John, Nagraj (Raju) Balakrishnan, James O. Fiet -- Credit Rating Classification Using Self-Organizing Maps / Roger P.G.H. Tan, Jan van den Berg, Willem-Max van den Bergh -- Credit Scoring Using Supervised and Unsupervised Neural Networks / David West, Cornelius Muchineuta -- Predicting Automobile Insurance Losses Using Artificial Neural Networks / Fred L. Kitchens, John D. Johnson, Jatinder N.D. Gupta -- Neural Networks for Technical Forecasting of Foreign Exchange Rates / JingTao Yao, Chew Lim Tan -- Using Neural Networks to Discover Patterns in International Equity Markets: a case study / Mary Malliaris, Linda Salchenberger -- Comparing Conventional and Artificial Neural Network Models for the Pricing of Options / Paul Lajbcygier -- Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting / Kate A. Smith, Larisa Lokmic.
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|a Restricted to subscribers or individual electronic text purchasers.
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|a This book aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. It introduces the three most common neural network models and how they work, followed by a wide range of business applications and a series of case studies presented from contributing authors around the world. Each chapter serves as a tutorial describing how to use the previously described neural network models to solve a given business problem.
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|a Also available in print.
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|a Mode of access: World Wide Web.
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|a Title from PDF t.p. (viewed on July 12, 2010).
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|a Business networks.
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|a Neural networks (Computer science)
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|a Smith, Kate A.,
|d 1970-
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|a Gupta, Jatinder N. D.
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|a IGI Global.
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|c (Original)
|w (DLC) 2001051666
|z 9781930708310
|z 1930708319
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|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-93070-831-0
|z View fulltext via EzAccess
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