Neural networks in business techniques and applications /

This book aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. It introduces the three most common neural network models and how they work, followed by a wide range of business applications a...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Smith, Kate A., 1970-, Gupta, Jatinder N. D.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2002.
Subjects:
Online Access:View fulltext via EzAccess
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245 0 0 |a Neural networks in business  |b techniques and applications /  |c [edited by] Kate A. Smith, Jatinder N.D. Gupta.  |h [electronic resource] : 
260 # # |a Hershey, Pa. :  |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  |c c2002. 
300 # # |a electronic texts (v, 258 p. : ill.) :  |b digital files. 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Neural Networks for Business / Kate A. Smith -- Predicting Consumer Retail Sales Using Neural Networks / G. Peter Zhang, Min Qi -- Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer / Ai Cheo Yeo ... [et al.] -- A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan / Edward Ip ... [et al.] -- Segmentation of the Portuguese Clients of Pousadas de Portugal / Margarida G.M.S. Cardoso, Fernando Moura-Pires -- Neural Networks for Target Selection in Direct Marketing / Rob Potharst, Uzay Kaymak, Wim Pijls -- Prediction of Survival and Attrition of Click-and-Mortar Corporations / Indranil Bose, Anurag Agarwal -- Corporate Strategy and Wealth Creation / Caron H. St. John, Nagraj (Raju) Balakrishnan, James O. Fiet -- Credit Rating Classification Using Self-Organizing Maps / Roger P.G.H. Tan, Jan van den Berg, Willem-Max van den Bergh -- Credit Scoring Using Supervised and Unsupervised Neural Networks / David West, Cornelius Muchineuta -- Predicting Automobile Insurance Losses Using Artificial Neural Networks / Fred L. Kitchens, John D. Johnson, Jatinder N.D. Gupta -- Neural Networks for Technical Forecasting of Foreign Exchange Rates / JingTao Yao, Chew Lim Tan -- Using Neural Networks to Discover Patterns in International Equity Markets: a case study / Mary Malliaris, Linda Salchenberger -- Comparing Conventional and Artificial Neural Network Models for the Pricing of Options / Paul Lajbcygier -- Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting / Kate A. Smith, Larisa Lokmic. 
506 # # |a Restricted to subscribers or individual electronic text purchasers. 
520 3 # |a This book aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. It introduces the three most common neural network models and how they work, followed by a wide range of business applications and a series of case studies presented from contributing authors around the world. Each chapter serves as a tutorial describing how to use the previously described neural network models to solve a given business problem. 
530 # # |a Also available in print. 
538 # # |a Mode of access: World Wide Web. 
588 # # |a Title from PDF t.p. (viewed on July 12, 2010). 
650 # 0 |a Business networks. 
650 # 0 |a Neural networks (Computer science) 
700 1 # |a Smith, Kate A.,  |d 1970- 
700 1 # |a Gupta, Jatinder N. D. 
710 2 # |a IGI Global. 
776 0 # |c (Original)  |w (DLC) 2001051666  |z 9781930708310  |z 1930708319 
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