Proliferation of the Internet economy e-commerce for global adoption, resistance, and cultural evolution /
"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher.
Corporate Author: | |
---|---|
Other Authors: | |
Format: | Electronic |
Language: | English |
Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2009.
|
Subjects: | |
Online Access: | View fulltext via EzAccess |
Table of Contents:
- 1. Introduction to e-commerce
- 2. E-commerce background
- 3. Service quality of e-commerce for global consumers
- 4. Global quality management practice for e-commerce
- 5. E-commerce diffusion : critical factors affecting diffusion of e-commerce
- 6. Diffusion of e-commerce in developed and developing countries : comparative studies
- 7. E-commerce adoption in developing countries
- 8. Influencing factors and the acceptance of internet and e-business technologies in maritime Canada's SMEs : an analysis
- 9. Effect of proliferation and resistance of internet economy : understanding impact of information and communication technology in developing countries
- 10. Globalization and relevant strategy for e-commerce
- 11. Culturally customizing international web sites
- 12. A cultural perspective on web site localization
- 13. Conclusion, implications, and future trends.