Bridging the culture gap a practical guide to international business communication /
A guide to international business communication. Aims to raise awareness of cross-cultural differences and improve cross-cultural communication through real-life cases, cultural awareness scales, communication style tests and practical tips.
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| Format: | Electronic |
| Language: | English |
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London, U.K. :
Kogan Page,
2008.
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| Edition: | 2nd ed. |
| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |