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080416s2009 paua fsb 001 0 eng d |
| 010 |
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|z 2008014459
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| 016 |
7 |
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|a 014778515
|2 Uk
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| 020 |
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|a 9781599048154 (ebook)
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| 020 |
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|a 1599048159 (ebook)
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| 020 |
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|z 9781599048130 (hardcover)
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| 020 |
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|z 1599048132 (hardcover)
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| 020 |
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|z 9781616926328 (pbk.)
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| 024 |
7 |
# |
|a 10.4018/978-1-59904-813-0
|2 doi
|
| 035 |
# |
# |
|a (CaBNVSL)gtp00541238
|
| 035 |
# |
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|a (OCoLC)430984662
|
| 040 |
# |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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| 050 |
# |
4 |
|a HF5415.1265
|b .C665 2009e
|
| 082 |
0 |
4 |
|a 658.8/72
|2 22
|
| 245 |
0 |
0 |
|a Contemporary research in e-branding
|c [edited by] Subir Bandyopadhyay.
|h [electronic resource] /
|
| 260 |
# |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2009.
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| 300 |
# |
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|a electronic texts (xix, 358 p. : ill.) :
|b digital files.
|
| 500 |
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|a "Premier reference source"--Cover.
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| 504 |
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|a Includes bibliographical references (p. 313-350) and index.
|
| 505 |
0 |
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|a Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age? / Aslihan Nasir, Süphan Nasir -- The Naming of Corporate eBrands / Tobias Kollmann, Christina Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali Chatterjee -- Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal / Fang Wan, Ning Nan, Malcolm Smith -- Nonlinear Pricing in E-Commerce / José J. Canals-Cerdá -- The E-Mode of Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self-Efficacy on E-Service Brands / Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin -- Understanding Brand Website Positioning in the New EU Member States: The Case of the Czech Republic / Shintaro Okazaki, Radoslav Škapa -- Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective / Dahui Li, Glenn J. Browne, James C. Wetherbe.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.
|
| 530 |
# |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
|
| 588 |
# |
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|a Title from PDF t.p. (viewed on June 19, 2010).
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| 650 |
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0 |
|a Internet marketing.
|
| 650 |
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0 |
|a Branding (Marketing)
|
| 650 |
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0 |
|a Communication in marketing.
|
| 653 |
# |
# |
|a Blogs
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| 653 |
# |
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|a Web technology
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| 653 |
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|a Web search engines
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| 653 |
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|a Web atmospheric designs
|
| 653 |
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|a Trademark infringement
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| 653 |
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|a Pay-per-click advertising
|
| 653 |
# |
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|a Paradigm shifts in branding
|
| 653 |
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|a Online marketplace
|
| 653 |
# |
# |
|a Online marketing
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| 653 |
# |
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|a Online customers
|
| 653 |
# |
# |
|a Online affiliates
|
| 653 |
# |
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|a Online advertising
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| 653 |
# |
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|a Nonlinear pricing
|
| 653 |
# |
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|a Internet self-efficacy
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| 653 |
# |
# |
|a E-service brands
|
| 653 |
# |
# |
|a E-commerce
|
| 653 |
# |
# |
|a eBranding
|
| 653 |
# |
# |
|a eBrand equity
|
| 653 |
# |
# |
|a Digital age
|
| 653 |
# |
# |
|a Commercial Web sites
|
| 653 |
# |
# |
|a Brand personality
|
| 700 |
1 |
# |
|a Bandyopadhyay, Subir,
|d 1958-
|
| 710 |
2 |
# |
|a IGI Global.
|
| 776 |
0 |
# |
|c (Original)
|w (DLC)2008014459
|
| 776 |
0 |
# |
|a (Original)
|w (DLC) 2008014459
|z 9781599048130
|z 1599048132
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0
|z View fulltext via EzAccess
|