Contemporary research in e-branding
This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.
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| Format: | Electronic |
| Language: | English |
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Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2009.
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| Online Access: | View fulltext via EzAccess |