Business web strategy design, alignment and application /

• Corporate Author: IGI Global.
• Other Authors: Al-Hakim, Latif, 1946-, Memmola, Massimo.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2009.
• Subjects: Information technology > Management.; Electronic commerce.; Internet.; Business Web strategy; E-business; E-commerce adoption; Learning management systems; Enterprise Web 2.0; Web mining technologies
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (xxv, 382 p. : ill.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes compilation of bibliographical references (p. 340-370) and index.
• ISBN: 9781605660257 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this collection is aimed at managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.