Data mining and business intelligence a guide to productivity /

• Main Author: Kudyba, Stephan, 1963-
• Corporate Author: IGI Global.
• Other Authors: Hoptroff, Richard.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2001.
• Subjects: Business > Computer network resources.; Business > Data processing.; Office information systems.; Management information systems.; Electronic commerce.
• Online Access: View fulltext via EzAccess

This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The...

Table of Contents:

• 1. An introduction to information technology and business intelligence
• 2. Data mining defined
• 3. Steps to success for the mining process
• 4. Essential mining approaches to problem solving
• 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling
• 6. Turning your brick and mortar into a click and mortar
• 7. Improving the web experience through real-time analysis (A market basket approach)
• 8. Bringing it all together (data mining on an enterprise level)
• 9. What the future holds for data mining.