Data mining and business intelligence a guide to productivity /

• Main Author: Kudyba, Stephan, 1963-
• Corporate Author: IGI Global.
• Other Authors: Hoptroff, Richard.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2001.
• Subjects: Business > Computer network resources.; Business > Data processing.; Office information systems.; Management information systems.; Electronic commerce.
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (iv, 166 p. : ill.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781930708808 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm.