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Emergent strategies for e-business processes, services, and implications advancing corporate frameworks /

"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Lee, In, 1958-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Series:Advances in e-business research series.
Subjects:
Electronic commerce.
B2C service markets
Business model development
Convergent interviewing
Customer characteristics
E-business management
E-business models
E-consumer relationship management
E-CRM analysis
E-health systems
Emergent e-business innovations
E-supply chain management perspective
Intellectual property rights
Intelligent contracting
Managerial discretion and e-CRM performance
Multi-channel retailing
Network effect theory
Offshore outsourcing of information technology
Online consumer behavior
Reverse auction-based e-business model
Theory development
Online Access:View fulltext via EzAccess
Table of Contents:
  • Preface
  • Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson
  • 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa
  • 3. Managerial discretion and E-CRM performance / Tim Coltman
  • 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.
  • Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg
  • 6. Developing a global CRM strategy / Michael Shumanov
  • 7. Strategic positioning and resource-based thinking / John Gallaugher.
  • Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis
  • 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov
  • 10. Complementary role of website in business model development / Olli Kuivalainen
  • 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann
  • 12. Evolving e-health systems / Denis Caro.
  • Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King
  • 14. Towards theory development for emergent e-business innovations / Indrit Troshani
  • 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis
  • 16. Intelligent contracting / Tagelsir Gasmelseid
  • 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden
  • 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih
  • 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.

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