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080505s2009 paua fsb 001 0 eng d |
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|z 2008018339
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|a 9781605661551 (ebook)
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|a 1605661554 (ebook)
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|z 9781605661544 (hardcover)
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|z 1605661546 (hardcover)
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|z 9781616926199 (softcover)
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7 |
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|a 10.4018/978-1-60566-154-4
|2 doi
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|a (CaBNVSL)gtp00540361
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|a (OCoLC)430984745
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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|a HF5548.32
|b .E48 2009e
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|a 658.8/72
|2 22
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|a Emergent strategies for e-business processes, services, and implications
|b advancing corporate frameworks /
|c In Le [editor].
|h [electronic resource] :
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260 |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2009.
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300 |
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|a electronic texts (xxiv, 398 p. : ill.) :
|b digital files.
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490 |
1 |
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|a Advances in e-business research series,
|x 1935-2700
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|a "Premier reference source"--Cover.
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|a Includes bibliographical references (p. 347-386) and index.
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|a Preface -- Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson -- 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa -- 3. Managerial discretion and E-CRM performance / Tim Coltman -- 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.
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|a Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg -- 6. Developing a global CRM strategy / Michael Shumanov -- 7. Strategic positioning and resource-based thinking / John Gallaugher.
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|a Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis -- 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov -- 10. Complementary role of website in business model development / Olli Kuivalainen -- 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann -- 12. Evolving e-health systems / Denis Caro.
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|a Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King -- 14. Towards theory development for emergent e-business innovations / Indrit Troshani -- 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis -- 16. Intelligent contracting / Tagelsir Gasmelseid -- 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden -- 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih -- 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.
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|a Restricted to subscribers or individual electronic text purchasers.
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520 |
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|a "This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.
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530 |
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|a Also available in print.
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538 |
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|a Mode of access: World Wide Web.
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|a Title from PDF t.p. (viewed on May 28, 2010).
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|a Electronic commerce.
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|a B2C service markets
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|a Business model development
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|a Convergent interviewing
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|a Customer characteristics
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653 |
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|a E-business management
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|a E-business models
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653 |
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|a E-consumer relationship management
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653 |
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|a E-CRM analysis
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653 |
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|a E-health systems
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653 |
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|a Emergent e-business innovations
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653 |
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|a E-supply chain management perspective
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653 |
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|a Intellectual property rights
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653 |
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|a Intelligent contracting
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653 |
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|a Managerial discretion and e-CRM performance
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653 |
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|a Multi-channel retailing
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653 |
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|a Network effect theory
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653 |
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|a Offshore outsourcing of information technology
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653 |
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|a Online consumer behavior
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653 |
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|a Reverse auction-based e-business model
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653 |
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|a Theory development
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700 |
1 |
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|a Lee, In,
|d 1958-
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710 |
2 |
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|a IGI Global.
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776 |
0 |
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|c (Original)
|w (DLC) 2008018339
|z 9781605661544
|z 1605661546
|
830 |
# |
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|a Advances in e-business research series.
|
856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-154-4
|z View fulltext via EzAccess
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