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20100526134317.0 |
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m e d |
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cr bn||||m|||a |
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100518s2005 paua sb 001 0 eng d |
| 010 |
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|z 2004029847
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|a 9781591403234 (PDF)
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|a 1591403235 (PDF)
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|z 9781591406785 (hardcover)
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|z 1591403219 (hardcover)
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|z 9781591406792 (softcover)
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|z 1591403227 (softcover)
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| 024 |
7 |
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|a 10.4018/978-1-59140-321-0
|2 doi
|
| 035 |
# |
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|a (CaBNVSL)gtp00540291
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| 035 |
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|a (OCoLC)567957093
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| 040 |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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| 050 |
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4 |
|a HF5415.1265
|b .A38 2005e
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| 082 |
0 |
4 |
|a 658.8/72
|2 22
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| 245 |
0 |
0 |
|a Advances in electronic marketing
|c [edited by] Irvine Clarke III, Theresa B. Flaherty.
|h [electronic resource] /
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| 246 |
3 |
0 |
|a Electronic marketing.
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| 260 |
# |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2005.
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| 300 |
# |
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|a electronic texts (xv, 318 p. : ill.) :
|b digital files.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
# |
|a Preface -- 1. Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- 2. Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- 3. Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- 4. eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- 5. Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- 6. Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- 7. Viral marketing : the use of surprise / Adam Lindgreen, Joëlle Vanhamme -- 8. Retailer use of permission-based mobile advertising / Jari Salo, Jaana Tähtinen -- 9. Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary -- 10. Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander -- 11. Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- 12. Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder -- 13. Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little -- 14. Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis, Nicole Averill, Charles M. Brooks -- 15. Virtual community : a model of successful marketing on the Internet / Carlos Flavián, Miguel Guinalíu -- 16. An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
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|a "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
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| 530 |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Title from PDF t.p. (viewed on May 18, 2010).
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| 650 |
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|a Internet marketing.
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| 650 |
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|a Internet advertising.
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| 650 |
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|a World Wide Web.
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| 700 |
1 |
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|a Clarke, Irvine,
|d 1961-
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| 700 |
1 |
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|a Flaherty, Theresa,
|d 1968-
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| 710 |
2 |
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|a IGI Global.
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-321-0
|z View fulltext via EzAccess
|