Tourism marketing and management
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Delhi, India :
Manglam Publications,
2009.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
Table of Contents:
- Cover
- Preface
- Contents
- Tourism Marketing
- Growth and Development of Travel and Tourism
- Marketing of Hospitality and Tourism
- Tourism and Accommodation
- Categories of Tourist Statistics
- Techniques and Strategies in Tourism Marketing
- Marketing Promotion and Public Relations in Tourism
- Marine Tourism Management for New Era
- Development of National Parks and Tourism Marketing Strategy
- Environmental issues for Tour Operators
- Bibliography
- Index.