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01484cam a2200301 a 4500 |
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28616 |
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DLC |
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20050411183253.0 |
| 008 |
021002s2002 enka b 001 0 eng d |
| 010 |
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|a 2002512551
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| 020 |
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|a 0750674601
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|a 9780-750674607
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| 020 |
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|a 9780080507460 (eBook)
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| 035 |
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|a (OCoLC)ocm49238828
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| 040 |
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|a UKM
|c UKM
|d ZHY
|d DLC
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| 042 |
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|a lccopycat
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| 050 |
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|a HF5415
|b .F82 2002
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| 082 |
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|a 658.8
|2 21
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| 100 |
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|a Friedman, Lawrence G.
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| 245 |
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|a Go-to-market strategy :
|b advanced techniques and tools for selling more products, to more customers, more profitably /
|c Lawrence G. Friedman.
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| 246 |
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|a Go to market strategy
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| 260 |
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|a Oxford ;
|a Boston :
|b Butterworth-Heinemann,
|c 2002.
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| 300 |
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|a xii, 294 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269.
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| 650 |
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|a Marketing.
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| 856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750674607
|z View fulltext via EzAccess
|