Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably /
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| Format: | Book |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
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| Online Access: | View fulltext via EzAccess |
| Physical Description: | xii, 294 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750674601 9780-750674607 9780080507460 (eBook) |