Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent...
| Other Authors: | , , |
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| Format: | Electronic |
| Language: | English |
| Published: |
Bingley :
Emerald,
2009.
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| Edition: | 1st ed. |
| Series: | Advances in culture, tourism and hospitality research ;
v. 3. |
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess Emerald MyiLibrary Click to access this electronic book via the UWI at St. Augustine. |
Table of Contents:
- Cultural psyche and cross-cultural research methods / Patricia Berwick
- Brand image, equity, and sports sponsorship / David N. Bibby
- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown
- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy
- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle
- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.