Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent...

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Bibliographic Details
Other Authors: Woodside, Arch G., Megehee, Carol M., Ogle, Alfred.
Format: Electronic
Language:English
Published: Bingley : Emerald, 2009.
Edition:1st ed.
Series:Advances in culture, tourism and hospitality research ; v. 3.
Subjects:
Online Access:ebrary
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