Essentials of corporate communication implementing practices for effective reputation management /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2007.
|
| Subjects: | |
| Online Access: | View fulltext via EzAccess MyiLibrary |
Table of Contents:
- Introduction : the communication system
- What is corporate communication?
- From communication to reputation
- Creating identity and identification
- Measuring corporate identity
- Communicating with the corporate brand
- Developing a reputation platform
- Expressing the company
- Communicating with key stakeholders
- Assessing the effectiveness of corporate communication
- Applied reputation research
- Organizing corporate communication.