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02378cam a2200445Ia 4500 |
| 001 |
282 |
| 003 |
OCoLC |
| 005 |
20130710235747.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
071016s2007 enka ob 001 0 eng d |
| 020 |
# |
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|a 9780203390931 (electronic bk.)
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| 020 |
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|a 0203390938 (electronic bk.)
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| 029 |
1 |
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|a AU@
|b 000044813768
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| 035 |
# |
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|a (OCoLC)174292127
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| 040 |
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|a N$T
|b eng
|c N$T
|d YDXCP
|d MNM
|d OCLCQ
|d IDEBK
|d OCLCQ
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| 049 |
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|a MYTA
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| 050 |
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4 |
|a HD30.3
|b .R537 2007eb
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| 072 |
# |
7 |
|a BUS
|x 007000
|2 bisacsh
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| 082 |
0 |
4 |
|a 658.4/5
|2 22
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1 |
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|a Riel, C. B. M. van.
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| 245 |
1 |
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|a Essentials of corporate communication
|b implementing practices for effective reputation management /
|c Cees B.M. van Riel and Charles J. Fombrun.
|h [electronic resource] :
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| 260 |
# |
# |
|a London ;
|a New York :
|b Routledge,
|c 2007.
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| 300 |
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|a 1 online resource (xvi, 306 p.) :
|b ill.
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| 500 |
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|a Title from ebbok title page (viewed Feb. 02, 2010).
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| 504 |
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|a Includes bibliographical references (p. [284]-301) and index.
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0 |
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|a Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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| 650 |
# |
0 |
|a Communication in management.
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| 650 |
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0 |
|a Corporate image.
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| 650 |
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0 |
|a Corporations
|x Public relations.
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| 650 |
# |
7 |
|a BUSINESS & ECONOMICS
|x General.
|x Business Communication
|2 bisacsh
|
| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
# |
|a Fombrun, Charles J.
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| 776 |
0 |
8 |
|a Riel, C.B.M. van.
|d London ; New York : Routledge, 2007
|i Print version.
|t Essentials of corporate communication.
|w (OCoLC)64084819
|w (DLC) 2006005358
|z 041532825X
|
| 856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=201755
|z View fulltext via EzAccess
|
| 856 |
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0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.myilibrary.com?id=91806
|3 MyiLibrary
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|a YBP Library Services
|b YANK
|n 2615233
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| 938 |
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|b EBSC
|n 201755
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| 999 |
# |
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|z 635090427471820035
|