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| LEADER |
01054cam a22002298a 4500 |
| 001 |
27484 |
| 003 |
DLC |
| 005 |
20100113132209.0 |
| 008 |
090914s2010 pau b 001 0 eng |
| 020 |
# |
# |
|a 9781605669175 (ebook)
|
| 040 |
# |
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|a DLC
|c DLC
|d DLC
|
| 050 |
# |
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|a HF5548.32
|b .T45 2010
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| 100 |
# |
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|a Telli Yamamoto, Gonca.
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| 245 |
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|a Mobilized marketing and the consumer :
|b technological developments and challenges /
|c by Gonca Telli Yamamoto.
|h [electronic resource]
|
| 260 |
# |
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|a Hershey, PA :
|b Business Science Reference,
|c 2010
|
| 300 |
# |
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|a 1 online resource (
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
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| 650 |
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|a Electronic commerce.
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| 650 |
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|a Cell phones.
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| 650 |
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|a Direct marketing.
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8
|z View fulltext via EzAccess
|