Mobilized marketing and the consumer : technological developments and challenges /
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
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| Format: | Electronic |
| Published: |
Hershey, PA :
Business Science Reference,
2010
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Summary: | "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher. |
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| Physical Description: | 1 online resource ( |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781605669175 (ebook) |