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| LEADER |
01270cam a2200277 a 4500 |
| 001 |
27483 |
| 003 |
DLC |
| 005 |
20100409145655.0 |
| 008 |
090417s2010 paua b 001 0 eng |
| 010 |
# |
# |
|a 2009015376
|
| 020 |
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|a 9781605662619 (ebook)
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| 020 |
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|a 1605662615 (ebook)
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| 040 |
# |
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|a DLC
|c DLC
|d YDX
|d DLC
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| 050 |
# |
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|a HF5415.335
|b .M37 2010
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| 245 |
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|a Mass customization for personalized communication environments :
|b integrating human factors /
|c [edited by] Constantinos Mourlas, Panagiotis Germanakos.
|h [electronic resource]
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| 260 |
# |
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|a Hershey, PA :
|b Information Science Reference,
|c 2010
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| 300 |
# |
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|a 1 online resource (xix, 298 p.)
|b ill. ;
|c 29 cm.
|
| 500 |
# |
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|a "Premier reference source"--P. [1] of cover.
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a "This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.
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| 650 |
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|a Consumer satisfaction.
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| 650 |
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|a Communication in marketing.
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| 700 |
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|a Mourlas, Constantinos.
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| 700 |
# |
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|a Germanakos, Panagiotis.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-260-2
|z View fulltext via EzAccess
|