Mass customization for personalized communication environments : integrating human factors /

• Other Authors: Mourlas, Constantinos., Germanakos, Panagiotis.
• Format: Electronic
• Published: Hershey, PA : Information Science Reference, 2010
• Subjects: Consumer satisfaction.; Communication in marketing.
• Online Access: View fulltext via EzAccess
• Item Description: "Premier reference source"--P. [1] of cover.
• Physical Description: 1 online resource (xix, 298 p.) ill. ; 29 cm.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781605662619 (ebook); 1605662615 (ebook)

"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.